Book Notes

You can make your message stick around longer by keeping it simple, unexpected, concrete, credible, emotional, and with stories.

There’s a lot of counterintuitive things about life. Barking Up The Wrong Tree tells us what they are.

Knowledge works in very different and counter-intuitive ways; perhaps having knowledge isn’t personally very important at all.

You need to collaborate with others and show your work; the story of the lone genius is a myth that needs to die.

There’s no need to suppress your inner artist or lead a life of happiness: you can do what you love and thrive as well.

Every experience that we’ve ever had are defined by small moments which we don’t notice, but are actually key to how we perceive an event.